Small Business Saturday
Created by American Express as a contrasting counterpart to Black Friday and Cyber Monday, Small Business Saturday encourages holiday shoppers to buy from small and local businesses. A nationwide radio, television, and social media campaign was launched by American Express... Read More →
Top 3 Ways to Capture Holiday Shoppers
Black Fridays. Christmas Eve last minute one-day shipping sales. Cyber Mondays. Plenty of opportunities for holiday shoppers to buy online without having to encounter the packed stores, the out-of-stock shelves, the stressed parents, and hauling bags up stairs. With the... Read More →